1. Data controller
The data controller for this service is FurFrames, a sole trader based in the United Kingdom, trading as FurFrames. For privacy requests, contact support@furframes.co.uk.
2. What personal data we collect
- Uploaded pet photos and related image metadata.
- Optional text you provide, such as a pet name.
- Order and configuration details (for example size, frame option, and selected extras).
- Basic technical data such as IP address, browser type, and device information.
3. Why we use your data and lawful bases
Under UK GDPR, we process personal data on these lawful bases:
- Contract: to provide previews, process orders, and deliver products.
- Legitimate interests: to operate, secure, and improve our service.
- Legal obligation: where we need to comply with legal or regulatory requirements.
- Consent: where required, for non-essential cookies or marketing communications.
4. How we use uploaded photos and portrait previews
Uploaded images are used to create portrait previews and fulfil your order. Portrait previews and related files may be stored in our service infrastructure for operational and support purposes.
5. Who we share data with
We share data only where needed to run the service, including trusted processors that help us with:
- Image processing.
- Infrastructure hosting and content delivery.
- Order and customer support operations.
We do not sell your personal data.
6. International transfers
Some providers may process data outside the UK. Where this happens, we use lawful transfer mechanisms and safeguards required by UK data protection law.
7. Data retention
We keep personal data only for as long as needed for the purposes set out in this policy, including service delivery, support, legal, and accounting requirements.
8. Your UK GDPR rights
Subject to applicable law, you may have the right to:
- Request access to your personal data.
- Request correction or deletion of your data.
- Object to or restrict certain processing.
- Request portability of data you provided to us.
- Withdraw consent where processing relies on consent.
9. Complaints and regulator
If you have concerns about how we handle your data, please contact us first. You also have the right to complain to the UK Information Commissioner's Office (ICO): ico.org.uk.
10. Changes to this policy
We may update this policy from time to time. Any changes will appear on this page with a revised last-updated date.